Wednesday, October 22, 2008

Master the concepts of survey and questionnaire design

We will learn how to conduct a survey and design a questionnaire through this tutorial. We'll learn the latest survey research techniques...what works and what doesn't. We'll discover the secrets used to maximize survey response rates, and how to design a questionnaire that gets at the true opinions of your sample. The tutorial is packed with information! It tells everything we need to begin writing our own market research surveys right now.

Questionnaires are the most common marketing research method and are used for structured interviews, written surveys, email and internet surveys. Fortunately, good survey design skills can be learned in a short period of time. Let us use this tutorial to become an expert in conducting surveys. I have found this link and hope that we'll benefit from this online tutorial on designing surveys and questionnaires.

For more detail on the tutorial, please go to :

Happy researching !